LiveAgent offers free case study email templates to help companies showcase their products and services, providing proof of effectiveness. These templates, crucial for purchase decisions, include subject lines and three types of case study emails to boost sales and engagement.
Ayon sa data mula sa research ng Publicis Sapient, 87% ng desisyon sa pagbili ay nagsisimula sa isang online search (source). Hindi na ito nakapagtataka – kapag may isang taong nag-iisip na bumili ng produkto o serbisyong di pa nila nagagamit dati, karaniwan na ang maghanap ng opinyon ng iba tungkol dito. Mga 88% ng consumers ang nagtitiwala sa online reviews at pati sa rekomendasyon ng kanilang mga kaibigan at kapamilya (source).
Nais makasiguro ng buyers na ang magiging investment nila ay tulad ng inaasahan nila at magiging tamang produkto ito para sa pangangailangan nila, kaysa sa ma-disappoint sila. Trabaho ninyong magbigay sa customers ng sapat na mapagkakatiwalaang impormasyong tutulong sa kanila para mapadali ang pagdating nila sa final buying decision.
Isang magaling na paraan sa pagkumbinsi sa potential customers na maaayos ng inyong kompanya ang mga problema nila ay ang pagpapakita ng mga halimbawa nito sa tunay na buhay. Magagawa ito ng case study emails bilang social proof na magpapakita kung paano ginagamit ng inyong customers ang mga produkto o serbisyo at anong mga resulta ang nakukuha nila. Puwede itong pagpapataas sa sales, pagtaas ng productivity, o pagpapahusay ng customer service bilang ilang halimbawa.
Sa marketing, ang case study ay isang pagsusuri ng isang campaign, project, o use case. Dapat ipakita ng case study ang malinaw na resulta, tukuyin kung tagumpay ito o hindi, alamin ang factors kaya ganoon ang kinalabasan, at magrekomenda ng solutions o actions na maisasagawa sa hinaharap.
Ang layunin ng marketing case study ay magpatunay sa potential customers na matutulungan ninyo sila sa kanilang problema. Isa itong ebidensiyang magkukuwento kung paano natulungan ng inyong kompanya ang dati o kasalukuyang kliyente na malampasan ang kanilang pain point.
Ang case studies ay importanteng element ng marketing funnel at mainam gamitin sa may ibaba nito dahil ang ganitong uri ng content ay kadalasang binabasa o hinahanap ng prospects na malapit nang magdesisyong bumili. Kaya dapat galingan ninyo ang pagpapakita ng case studies sa mas malawak na audience.
As someone who is interested in [topic], we thought you might find [product/service] useful for solving [pain point].
To show you how successful this has proven for our existing clients, we’ve put together a case study about our cooperation with [name of existing client].
In the report, which you can find attached to this email, we show:
When and where you should use [product/service]
How you should use [product/service]
What results you can expect to achieve by using [product/service]
Hopefully, you find this case study interesting. Don’t hesitate to get in touch if you have any more questions.
Kind regards,
[Name], [position] at [company]
[Case study PDF attachment]
You recently tried out [product/service], the solution for [pain point] brought to you by [company].
Many users are actually so overwhelmed by the potential of [product/service] that they have difficulty imagining how it would fit into their workflow.
That’s why we teamed up with our customer [name of existing client] to show you how they implemented [product/service] in their business to boost [metric] by [X]%.
We hope that this report, which you can read by clicking on the button below, will help you overcome any doubts you might have about our product.
[Read the case study]
If you have any queries I’m happy to help.
Best,
[Name]
I’m sure you’re as happy as we are about the success of our recent cooperation on [project] together.
According to our analysis, our [product/service] helped you to:
Achievement 1
Achievement 2
Achievement 3
That’s why, with your consent, we’d like to share a case study of our work together on the “[case studies/success stories/our previous work”] page of our website [link].
Please let me know if you agree, or if you need any further information.
Best wishes,
[Name] from [company]
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May ilang mahuhusay na paraang gumagana, at lahat ay puwedeng ma-embed, ma-attach, o mai-link sa isang case study email: Gumawa ng PDFs – ang standalone files na ito ay madaling i-attach ng marketers sa emails o i-share sa pag-download ng links ng mga campaign. Matutulungan ng mga PDF ang sales reps sa mga demo o para malamapasan ang mga objection, at baka makatulong sa potential clients na ikumpara ang iba’t ibang solution sa kanilang isyu.I-host sila sa website ninyo – kung may dedicated page para sa “success stories” o “ang dati naming ginawa”, mas madaling mahahanap ito ng visitors (kung wala ito sa home page) at malawakan pang mai-share (e.g. link sa email), na dapat malinaw ang structure mula goals hanggang proseso at resulta, at dapat may engaging copy.Magsulat ng blog posts – i-share ang resulta ng inyong case study sa mas malawak na audience sa pagsusulat tungkol dito sa paraang makakapukaw ito ng pansin para sa pangangailangan nila, na tutukuyin kung paano nalampasan ang partikular na challenge na iyon, nang hindi masyadong nakapokus sa kompanya ninyo.Gumawa ng videos – pakinabangan ang papataas na pagtangkilik ng mga tao sa video content para iparating ang inyong value proposition sa powerful at engaging na paraan.
Ito ang isa sa pinakamagaling na paraan sa pagbibigay ng social proof na makatutulong ang inyong business sa potential customers na ayusin ang kanilang problema. Ebidensiya ang case studies na may offer ang kompanya ninyong high-quality at maaasahang mga produkto o serbisyo dahil makikita sa mga nakaraang resulta na matagumpay na itong nagamit ng ibang clients. Di na dapat nakagugulat na ang case studies isa sa pangunahing elements ng content strategy para sa maraming marketers.
Kadalasan sa third person, ibig sabihin mula sa pananaw ng isang independent reporter. Ang case studies ay parang news stories kaysa features, kaya dapat meron itong facts at quantitative figures. Mas bagay ito sa kalagitnaan ng appraisal stage ng sales funnel kung kailan pamilyar na ang prospective clients sa inyong mga produkto o serbisyo. Pero di tulad ng ibang content na ginagamit sa stage na ito ng buyer journey, ang case studies ay tungkol sa pagdi-display ng magagandang bagay na maibibigay ng inyong brand sa pagpapakita ng kung paano na ito naibigay dati. Pero huwag masyadong magmayabang o mag-oversell ng sarili. Magpokus sa kung paano maaayos ang ilang problema at ipaliwanag kung paano ang kooperasyon sa inyong business, at suportahan ang claims ninyo ng tunay na quotes of appraisal mula sa dating clients.
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