Ipinapakita ng template na email sa LiveAgent kung paano magpakita ng pagpapahalaga sa mga kustomer. Ang mga email na ito ay nagpapalago ng loyalty at tiwala sa brand. Mahalaga ito para mapanatili at mapataas ang halaga ng relasyon sa kustomer.
Mahalaga ba ang mga email sa pagpapahalaga sa kustomer? Ang pag-isip sa malupit na kompetisyon sa kasalukuyang merkado at sa katotohanan na hanggang sa 80% ng kita ng isang kompanya sa hinaharap ay magmumula sa 20% ng kanilang kasalukuyang mga kustomer – ayon sa Gartner Group – ang pagtatatag ng matagalang relasyon sa mga kustomer at pagpapatibay ng katapatan ng kustomer hindi nakapaghalaga para sa mga negosyo. Ang pagpapadala ng mga email sa pagpapahalaga sa kustomer na bahagi ng iyong istratehiya sa pagpapahalaga ng kustomer ay makatutulong. Ang mga mahusay na mga sinulat na mga email na nagpapasalamat na ipinadala sa tamang tiyempo ay maaaring magpagtaas ng kasiyahan ng kustomer, magkaroon ng maraming pakikipag-ugnayan, mapatibay ang katapatan, at balita sa kompanya.
Ipinakita ng pag-aaral ng Rockefeller Corporation na 68% sa mga kustomer ay umaalis sa relasyon sa isang negosyo dahil pakiramdam nila na walang pakialam ang kompanya na nagsisilbi sa kanya. Sa isang survey ng ClickFox, naiulat na 62% ng mga konsumer ay hindi naniniwala na ang mga brand na kanilang madalas na tinatangkilik ay may ginagawa para bigyan sila ng pabuya. Ang mga email ng pagkilala ay nagdudulot sa mga kustomer na maging panatag, ipakita ang pagiging tao ng iyong brand, at siguruhin na pinahahalagahan mo ang gawain ng iyong mga kustomer. Ang mga email na ito ay maaaring makatulong na magbuo ng mabuting pakikipag-ugnayan sa mga kustomer at mapataas ang halaga ng iyong mga kustomer.
Nalaman ng Eloqua na ang mga email na may ‘Salamat’ sa subject line ay may mas mataas ang open rate (14.29%) at mas mahusay ang click-through rate (1.93%). Ang nasa ibaba ang ilan sa mga subok nang mga subject line sa email na maaari mong gamitin sa iyong email sa pagpapahalaga ng kustomer:
Ang isang mahusay na email ng pasasalamat ay malayo ang mararating sa pagbuo ng mahusay na karanasan ng kustomer at pagpapahusay sa reputasyon ng brand. Maraming mga okasyon para makapagsabi ng salamat sa iyong mga kustomer (pagkatapos mamili, pag-subscribe sa newsletter, puna ng kustomer, kapag holiday, kaarawan ng kustomer, kapag naabot ang mga ang mahalagang milestone ng kompanya, atbp.) Tingnan ang mga 10 batayang uri ng mga email sa pagpapahalaga sa kustomer pata mahikayat ka na gumawa ng iyong sarili:
We appreciate your most recent purchase and hope you will enjoy your new items.
Your payment has been received and your Order [number] is being processed. Once we carefully pack the items, we’ll ship them to you immediately. You can follow your parcel at any time by clicking this tracking code: [tracking code].
NEED HELP?
Our customer service team is always on hand to answer any questions you may have via [email address], live chat, or phone [phone number].
Thanks once again for shopping with us,
[YOUR SIGNATURE]
Thank you for signing up for [Brand]. We’re happy to have you on board! As a show of our appreciation, we’re giving you 10% OFF of our full range of products. Simply use this discount code at the checkout: [code number].
Start Shopping
If you ever have any questions, concerns, or just want to say ‘hi’, feel free to reach out to our support team any time at [email address], live chat, or phone [phone number].
Cheers,
[YOUR SIGNATURE]
Thank you for subscribing to [Brand’s] weekly newsletter. We’re thrilled to have you aboard! As a subscriber, you’ll be the first to hear about our sales, exclusive deals, new releases, news, and much more.
In the meantime, be sure to check out our website to see what’s new and browse our bestsellers loved by other [Brand] members like you!
SHOP BESTSELLERS
Thanks again for joining us. Your first newsletter will be arriving soon!
[YOUR SIGNATURE]
P.S. To ensure that you are receiving our messages (and they don’t end up in your junk folder), please add [email address] to your address book.
[Agent Name] here from the [Company name] support team. I’d like to personally thank you for completing the survey about your experience using [Product]! Your feedback has helps us improve, so I really appreciate you taking the time.
You made a good point about the [feature name]. I’ll make sure to forward this feature request to our development team.
Thanks again for your contribution to making [Company name] better.
Sincerely,
[YOUR SIGNATURE]
Someone purchased [Product] using your unique referral link. As a result, and considering you are a [Product] member, we will credit you [one free month/ discount].
No additional action is needed on your part, we’ll automatically apply [the credit/ discount] to your next order/ invoice.
Most importantly, thank you so much for your referral! We’re honored to have such loyal customers like you.
Sincerely,
[YOUR SIGNATURE]
We heard it’s your Birthday! To celebrate your special day, here’s a 20% OFF coupon to buy yourself something nice. Use code [code number] at checkout by [date].
GET THE PARTY STARTED
Happy Birthday!
[YOUR SIGNATURE]
Did you know that you’ve been with [Brand] for 1 year? We truly value loyal customers like you. And that’s why we strive to always bring you the best service (and great offers, too).
On behalf of everyone here at [Brand], thank you for staying with us. Here’s a little something extra to commemorate our time together:
Enjoy 20% off your next order with this coupon code: [coupon code].
As always, if there’s anything we can ever do better, please don’t hesitate to let us know!
Cheers,
[YOUR SIGNATURE]
You’re the reason we made it to 10 years. What an incredible moment to reflect on. We started [Brand] with one mission – to help [people/ businesses achieve their goals]. A decade later and that mission remains the same – but so many other things have changed. Thank you for being a part of our journey. We wouldn’t be here without you!
Ten years is a long time – but it’s just the beginning. We’re so excited for what’s to come and look forward to many more years of bringing you products/ services that help you reach your goals.
Cheers to another decade of [success/ happiness/ health, etc.],
[YOUR SIGNATURE]
The holidays are a great time to give thanks to the people who matter most. For us, it’s our customers like you. Keeping with the holiday spirit, we’d like to do just that.
As a small token of our appreciation, here’s a 15% off coupon code for your next purchase: [CODE NUMBER].
If there’s anything we can ever do better, please don’t hesitate to let us know: [email/ phone number]
Thanks, and happy holidays from [Brand] to you!
[YOUR SIGNATURE]
I just wanted to take a moment of your time to thank you for consecutively choosing us for over five years now, despite the competition. A recent look at the books also proved that you are one of our most frequent (and loved) repeat customers.
We highly appreciate your loyalty and entrusting us with your [specific] needs. If there is anything you’d like us to do to make your experience with [Brand] a better one, please don’t hesitate to reach out to me directly.
Best,
[YOUR SIGNATURE]
Maaari mong ipakita sa iyong pagpapahalaga sa mga kustomer sa pagpapadala ng email o liham ng pasasalamat. Dagdag pa, mag-alok sa iyong mga kustomer ng mga birtwal na regalo bilang tanda ng iyong pagpapahalaga.
Ang ideyal na haba ng isang email sa pagpapahalaga sa kustomer ay 4 na pangungusap o higit pa,
Ang pagpapadala ng mga email sa pagpapahalaga sa kustomer ay nagpapataas ng kasiyahan ng kustomer at katapatan sa brand.
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Introduksiyon sa customer appreciation
Ang customer appreciation ay tungkol sa pagsukat ng pagsisikap ng kompanya para sa mga customer nito. Basahin kung paano mapahahalagahan ang mga kliyente ninyo.
Customer service evaluation checklist
Ang customer service evaluation checklist ay ang inyong pagkakataong malaman kung ano ang areas na dapat paghusayin. Bigyang pansin ang mga suhestiyon ng customers.
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