Ang mga tanong sa customer satisfaction survey ay mahalaga para makakuha ng feedback mula sa customers tungkol sa produkto at serbisyo. Nakatutulong ito sa pagpapabuti ng business at pagtaas ng customer loyalty. Siguraduhing tama ang mga tanong at timing.
Ilang studies ang nagpapatunay na:
Ang ibig sabihin nito ay mataas ang itinataya ng mga business pagdating sa customer satisfaction, at ang customer satisfaction surveys ay isa sa pinaka-epektibong paraan para malaman ninyo kung ano ang nararamdaman ng inyong customers tungkol sa business ninyo. Natutulungan din ng mga survey na matukoy kung ano ang epektibo, ano ang hindi, at ano ang kailangan ninyong pagbutihin para makapagbigay ng mas magandang karanasan sa customers.
Ang customer satisfaction survey ay mga questionnaire na ginawa para tulungan ang mga business na maintindihan ang level ng satisfaction ng customers sa kanilang mga produkto, serbisyo, personal na karanasan, brand image, o customer support. Ang pinaka-silbi ng customer satisfaction survey ay para suriin kung gaano kakuntento o hindi kuntento ang customers sa iba’t ibang aspekto ng inyong mga produkto, serbisyo, o mga proseso.
Maaaring kasama sa customer satisfaction surveys ang iba’t ibang uri ng tanong tulad ng multiple-choice questions (rating scale questions, binary scale “yes/no” questions, nominal questions, Likert scale questions, semantic differential questions) at mga open-ended na tanong o anumang kombinasyon ng mga ito.
Para makakuha ng mahalagang feedback sa inyong customers, dapat tama ang mga tinatanong ninyo sa kanila. Narito ang ilang sa pangkaraniwang tanong sa customer satisfaction survey (pang-general at product-specific) na magagamit ninyo sa paggawa ng sarili ninyong CSAT surveys.
-How did you hear about us?
-Which of our competitors did you consider before choosing us?
-What is the primary reason for choosing our product over competitors?
-What was the one thing that almost stopped you from signing up?
-How do you use our product/ service?
-What are you trying to solve by using our product /service?
-Have you used a similar [product/ service] before?
-What did you like about the previous product/ service(s)?
-What is the most important feature of our product?
-Which 3 features are the most valuable to you?
-What’s the most important feature we should add?
-What are the 3 most important features we’re missing?
-What’s one feature we can add that would make our product indispensable for you?
-If we introduced [new feature/product] would you be willing to test it/them?
-How often do you use this feature?
-How disappointed would you be if you could no longer use [Feature name?]
-Which features aren’t useful to you?
-If you could change just one thing about our product, what would it be?
-Is our pricing clear to you?
-Do you feel our [product/ service] is worth the cost?
-What would you use as an alternative if our tool was no longer available?
-How satisfied are you with our billing and invoicing?
-To what extent do you agree with the following statement: [Product name]’s onboarding process was simple, straightforward, and painless.
-How helpful do you find our video tutorials?
-How would you rate the training and help you’ve received from our team so far?
-How could we improve your experience using our solution?
-What could we change to make our product/ service more user-friendly?
-What’s the main reason you are downgrading/ canceling?
-Did the price of our product/service cause you to leave?
-Have you decided to test out a competitor?
-Are you likely to upgrade your account in the future?
-What is the primary benefit that you have received from using our product?
-How long did you use our product/ service before seeing results?
-Overall, how well does our website meet your needs?
-What was your first impression when you entered the website?
-How satisfied are you with the design and functionality of our website?
-How well do you understand what [Company name] does from our homepage?
-How easy was it to use/ navigate our website? Did you have any problems?
-What are you hoping to accomplish by visiting our website?
-How easy was it to find what you were looking for on our website?
-Did it take you more or less time than you expected to find what you were looking for on our website?
-How visually appealing is our website?
-How easy is it to understand the information on our website?
-How much do you trust the information on our website?
-Is there a feature you wish our website had?
-What could we do to make our website more useful?
-Is there anything on this website that doesn’t work the way you expected it to?
-If you could change one thing about our website, what would it be?
-How would you rate your overall experience on our website today?
-How likely is it that you would recommend our website to a friend or colleague?
-If you were to review the website, what score would you give it out of 5?
-Do you have any other comments about how we can improve our website?
Dapat ang mga itatanong ninyo ay makatutulong sa inyong intindihin ang mga strength at pati mga weakness ng inyong trabaho at mga rason para sa customer satisfaction o dissatisfaction.
Puwede kayong gumamit ng mga survey para mangolekta ng feedback mula sa customers. May ilang customers na sasagot ng survey kung may kapalit na reward ito, habang ang iba naman ay tutugon dahil gusto nilang magbahagi ng opinyon.
Sa pagdisenyo ng isang survey, dapat ang mga tanong ninyo ay:
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